Monday, July 2, 2018

IFTD + ICAST: The Last One

Next week is the annual International Fly Tackle Dealer (IFTD) trade show, once again held in conjunction with the International Convention of Allied Sportfishing Trades (ICAST) trade show.  And for the fourth consecutive year, taking place in Orlando, Florida. Other than the New Product Showcases (one for ICAST, one for IFTD) there is no differentiation between the two.  They shared the same exhibition space, the same itinerary, activities, etc..

ICAST /IFTD is the world's largest fishing trade show.  It's not open to the general public, only to  buyers, retailers and qualified media. Held every July, it's purpose is for companies - and in some cases, organizations and agencies - to promote their product lines or services to retailers and media. Potentially pick up new business, and get some free publicity.

Each year, ICAST /IFTD showcases new products that consumers will have access to sometime over the next year. In most cases, those products are ready for shipping to businesses by the time the show takes place.  The first exposure to the new products begins on Tuesday, the day prior to the exposition. That's the annual "On The Water" demo day where attendees can test out new fishing tackle, accessories, and more - including kayaks.  There's a lot of buzz about several new kayak models and I expect - like last year - to see most at the demo.

As is our usual procedure, I'll be reporting on this website from the show, covering new products as well as some existing products. And for readers of my Fly Lines column in Louisiana Sportsman, there's my personal summary of new products as well as my "Highly Recommended" tackle which includes both new and existing products. 

Since combining resources, ICAST and IFTD have seen increased participation. Last year, records were broken again - nearly 2,000 product lines and over 30,000 attendees! 

But not all good things can last. The American Fly Tackle Trades Association (AFTTA) which manages the IFTD show has decided to split off from ICAST in 2019.  The 2019 Fly Tackle Dealer show will take place in October in Denver. There are a few reasons for the split, but perhaps the biggest is "Florida Fatigue".  ICAST has agreed to continue in Orlando for another 3 years, with the possibility of as much as 6 years. Most of the fly industry and media is located in the West and Midwest. Whether it's the added travel expense, the heat and humidity of Florida in July, or some other reason, most in the industy support the decision. What is NOT strongly supported is moving the event to October. I expect there'll be some discussion about the move next week.

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